Contact us Quick Help

Quick Help

Please complete the form below and the appropriate representative will call you for rapid assistance.

Join our mailing list and be first to hear about BASF webinars and events, new whitepapers, and product innovations etc.
Rejoignez notre liste de diffusion et soyez le premier à entendre parler des webinaires et des événements BASF, des nouveaux livres blancs, des innovations de produits, etc.
J’accepte que BASF Corporation et ses sociétés affiliées (« BASF ») puissent me contacter par e-mail dans le but de m’informer sur les produits, services et événements BASF que BASF considère comme pertinents pour moi et de mener des enquêtes auprès des clients. Afin de déterminer quelles informations sont pertinentes pour moi, BASF peut collecter, analyser et partager entre eux mes informations personnelles, des informations sur mes besoins et intérêts professionnels (y compris ceux dérivés de mes interactions avec ces messages marketing) et de ma relation client globale avec BASF.

Further details about the scope of my consent can be found here. Information on the processing and protection of personal data within BASF can be found here. Notice of collection under the California Consumer Privacy Act can be found here.

Vous trouverez plus de détails sur la portée de mon consentement ici. Des informations sur le traitement et la protection des données personnelles au sein de BASF sont disponibles ici. Un avis de collecte en vertu de la California Consumer Privacy Act peut être trouvé ici.

With beneficial properties ranging from elasticity and transparency to oil, grease and abrasion resistance, it’s no surprise that Elastollan® thermoplastic urethanes (TPUs) are commonly used in the manufacturing of wire and cable products.

While its positive characteristics is what makes Elastollan® TPUs a great fit for a wide variety of products, it’s vital to know which markets within the wire and cable industry have the most potential for growth.

To learn more about the latest market trends, we reached out to 30-year industry veteran Oliver Muehren, Global Key Account Manager of Elastollan® TPU for BASF Polyurethanes GmbH. Muehren is a world-leading expert in the wire and cable market and has watched it grow and change over the years.

We had the opportunity to sit down with Muehren and ask him what he believes will be the high-growth markets for the wire and cable industry in the next two to three years. The industry expert identified four key high-growth markets: industrial automation; transportation; non-halogenated flame retardant TPU; and high temperature and high voltage.

Oliver Muehren, Global Key Account Manager of TPU, BASF Polyurethanes GmbH.

Why do you see industrial automation as a high growth market for wire and cable in the next two to three years?

“There is a robust, global trend for investment into more fixed automated handling devices, so there will be an increasing need for robotic and drag chain cables. Flame retardancy and weld splatter resistance will be performance requirements for many of these applications.”

Where do you see opportunities for growth in the wire and cable market within the transportation sector?

“This market segment is an enormous driver and accelerator for Elastollan® TPUs. The global trend is spurred by the growing need for more electronic devices in the car, such as distance measuring sensors, rearview cameras, entertainment and multimedia systems, GPS, lane-assist systems, autonomous driving, pressure measuring, etc. Sensors and cameras require cables in the car, which are all connected with Elastollan® TPU-jacketed cables. Also, Elastollan® TPU is used in safety critical applications or the parts of the car where there may be extreme vibration, flying stones, high humidity, temperature changes and saltwater exposure; all of which require the performance and strength of Elastollan® TPU."

Why do you view non-halogenated flame retardant Elastollan® TPU as a high growth market?

“The market demand for halogen-free Elastollan® TPU has exploded due to more stringent product safety requirements, as well as stricter requirements for flame retardancy, and a trend towards reduced wall thicknesses of cables. Over the past several years, the tendency for higher flame retardancy has been a permanent companion of our daily work. When we started, we had two flame retardant halogen-free Elastollan® TPU grades in our product range. Today, we have over 25 grades of Elastollan® TPU that are non-halogenated.”

Where do you see market demand increasing for high temperature and high voltage applications?

“There will be incredible growth of the electric vehicles (EV) market, in both passenger cars and commercial trucks, and this will require new and innovative Elastollan® TPUs to enable quality wire and cable designs. Our customers will need an Elastollan® TPU for high voltage cables that can withstand continuous use at temperatures of 125°C and greater. Our next innovation will be to develop an Elastollan® TPU that can meet ISO 6722 Class D with 150°C LV112 Hot/Humid rating. Although there are a few applications where TPU has some disadvantages, such as high compression set and effects on polarity, BASF is bringing new solutions to the market that address these issues.”