Consent for the processing of personal data for direct marketing

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Further details about the scope of my consent can be found here. Information on the processing and protection of personal data within BASF can be found here. Notice of collection under the California Consumer Privacy Act can be found here.

By ticking the checkbox or, if given, by clicking on the “I agree” button, I consent that BASF Corporation and any other BASF company which provides products or services BASF considers relevant for me may contact me via the communication channels I have selected for the purpose of informing me about products and services from BASF’s product range and related service offerings (e.g. events, webinars, apps, loyalty programs, consulting services, etc.) and of conducting customer surveys. I understand that I am not required to grant consent as a condition of buying any property, goods, or services. To ensure that the information is interesting for me and my company and tailored to my professional needs, BASF may combine the personal data that they have collected about me in the course of my relationship with BASF as a customer or user of BASF products and services (in particular my contract and master data, the products I have purchased, samples, demos, brochures or whitepapers that I have requested or downloaded, webinars for which I have registered, surveys that I have completed, etc.) within BASF and analyze it for my possible interests.

For this purpose, BASF may also assess my interactions with the marketing messages (e.g. by gathering information about whether I have opened a newsletter and what link I have clicked on) and include these assessments in the analyses for the interest-based dispatch of the direct marketing messages.

If you have questions about the communications you would receive, please contact BASF Corporation at West Admin, 1609 Biddle Ave, Wyandotte, Michigan, 48192, USA or Tel +1 734-324-6000.I also agree that BASF Corporation may transmit my personal data to the following BASF companies being the regional Marketing Headquarters:

  • BASF Belgium Coordination Center CommV, PM/K, Drève Richelle 161 E boîte 43, 1410 Waterloo, Belgium
  • BASF SE, PM/KE - F204, 67056 Ludwigshafen, Germany
  • BASF Polyurethanes GmbH, Elastogranstraße 60, 49448 Lemförde, Germany
  • BASF South East Asia Pte Ltd. 128 Beach Road. Guoco Midtown #18-01. Singapore 189773
  • BASF S.A., Estr. Galvão Bueno, 5505, Batistini, Sao Bernardo do Campo, Brazil - Postal Code: 09842-080
  • BASF Canada Inc. - 5025 Creekbank Road, Building A, Floor 2, Mississauga, ON L4W 0B6
  • BASF Mexicana Inc. - Avenida Insurgentes Sur No. 975, Colonia Ciudad de los Deportes, 03710, Alcaldía Benito Juárez, Ciudad de México


In addition, BASF may share my personal data between those BASF companies which are responsible for you as a (prospective) business partner as well as with BASF contractors when needed to achieve the goals herein. Both of the aforementioned transfers serve the purpose as described above.

My consent is valid until I withdraw it, which I can do at any time with effect for the future, for example by clicking on the corresponding link contained in every marketing message.